Studies in Heraldry

The modern forms of heraldry are logos. Fact is that in these days it turns out to be very important that amongst others companies, businesses, agencies and enterprises do possess an individual logo. By means of a significant logo they all have the possibility to present themselves in a unique manner. By comparing modern logos with general heraldry and coat of arms in former times, it can be said that coat of arms as well as helmets and crests back then had the same meaning as modern logos, logograms and emblems do have nowadays – strictly speaking they both are or rather were a very special form of identification.

With regard to general logo design in these days it can be said that nearly every business presents itself by means of a unique logo or emblem – mostly also connected with a distinctive writing or lettering. In particular web hosting agencies are asked to have very special and remarkable logos with a high recognition value – this because of the reason that so-called web hosting companies and businesses do exist in a broad and vast variety. They simply have to stand out from the crowd and present themselves in a very attractive and noticeable manner with the respective required liveliness and that certain something.

We want to give you an example and do a short modern logo design analysis on the basis of the web hosting website www.ixwebhosting.com: At first sight it can be recognized that the mentioned website and web hosting agency has a simple, but very unique logo with a high recognition value. The recognition value strictly speaking emerges from the two single letters “I” and “X” as well as the very ordinary lettering “webhosting”. The distinctive letters “I” and “X” in connection with the simple and easy writing “webhosting” do create a logo that is characterized to be very special, exclusive and remarkable.